Advertiser demands and industry developments have left publishers without the time to think strategically about their operations, resulting in costly inefficiencies and thin margins. But, growing the top line is not the only tactic publishers have to increase their profit—some of the biggest sources of revenue leaks are campaign management and inventory yield.
We will focus on publishers’ margins and look at how they can optimize their current workflows to keep up with today’s data demands, boost productivity, and drive millions more in profit from their ad revenue.
In this webinar we will explore:
